3 Viral Tweets in a Week Without Twitter Blue – Copywriting Case Study

I had 3 viral tweets in a week. Mind you that this is prior to me purchasing Twitter Blue.

A coincidence? I don’t think so.

This is 75% skill + 25% luck (algorithm).

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Let’s take a look:

Tweet 1: Credit Card Fraud

English translation:

Credit Card Fraud

The other day, my MAE (a Malaysian banking app) said I had 2 transactions.

When checked, I was charged with a RM110 membership to a website I’ve never heard about.

In this article of video, I’ll share how to:

1. Detect fraudulent transactions
2. How to dispute with the bank

Stats:

• 372k Total Views
• 1,372 Retweets
• 1,328 Bookmarks

I wrote the blog post first, followed by the YouTube video. The final distribution method is to repurpose my long-form content as a Twitter thread.

Why this tweet did well:

• Relatability: Everyone is afraid of being scammed or fraud.
• Step-by-Step: I created a guide on what to do if you are in a similar situation
• Trustworthiness: My YouTube video brings the audience behind the scenes as I try to dispute the fraudulent charges with my bank

Tweet 2: How to Make Money Online

Stats:

• 780k views
• 1,531 retweets
• 3,582 bookmarks

Super healthy engagement & it boosted the traffic to my website by A LOT. There were at some point 63 people reading my blog post at one single time.

Most people will answer this question by saying:

1. Take that money & invest in stocks, or
2. Start a small business

But I went against the grain & gave them a new idea to make money without touching that RM5k.

Money or wealth is an evergreen high-interest topic. However, I backed up my POV with 2 of my experiences running projects:

1. How to build a TikTok following from 0 to 1000 within 15 days.
2. How I earned USD 320 from affiliate products on Involve Asia.

Tweet 3:

Stats:

• 1.5m views
• 5,598 retweets
• 1,164 bookmarks

This is a heavily debated topic in the Malaysian parenting community.

It also drove engagement to divide people into different economic classes (tread carefully).

Parents who spend a lot will advocate my claims & parents who spend less want to show that they can get away with less—all driving engagement to this thread.

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