I Build YouTube Content Systems That Compound. Not Campaigns That Expire

I'm a content strategist with 10+ years building inbound engines for personal brands, SaaS, creator businesses, and my own channels. Whether you need a content system built for your business, or need to book me as a speaker to train your marketing team or you're hiring a Head of Content - you're in the right place.

Trusted by SaaS brands, agencies, and founder-led businesses worldwide

Content Systems Designed by an Ex-Engineer

I've built content systems across three very different contexts: as a content lead inside a SaaS company - driving +15% organic traffic and +10% advertiser sign-ups - as a consultant who rebuilt the content team at one of Malaysia's largest automotive media platforms (+40% viewership), and as a solo founder who scaled to $13,500 MRR with zero paid acquisition.

Every system I teach came from solving a real problem, not from a certification. I strip it down to what actually works.

[Read my full story →]

One Problem. Three Ways I Can Help


Free Guide

This free guide helps you find your authority angle.


Work with Me

Whether you need a one-time consult, a 12-week mentorship, or a team to build your content engine for you - it starts with a call. I'll assess where you are and recommend the right level of support.


Hire Me as a Speaker

Book me to train your marketing team on YouTube content strategy, personal branding for founders, or building inbound content systems that compound.

Hiring a Head of Content? I'm open to the right full-time or fractional role. Let's talk →