Your Right Hand for YouTube
A marketing partner in your corner - every step of the way.
I help founders of 2–10 person service businesses turn the stories they're already sitting on into YouTube videos that bring clients - without scripting your voice away or turning content into your second job.
Trusted by 124+ founders and service business owners across Malaysia, the UK, and the US
You're great at what you do. The problem is, nobody outside your existing network knows you exist.
You’ve been posting. Consistently. Maybe LinkedIn for a year. Maybe YouTube for a while. And still - no clients from it.
Not because the content is bad. But because the content is talking to the wrong person, or saying the right thing in the wrong way.
“My content gets views - but leads are a different sort of a game altogether.”
“I’ve been consistently posting on LinkedIn for a year and it’s not converting.”
“When I explain my service, it’s very complicated to them - and I can’t figure out how to simplify it.”
“I don’t know if YouTube even works for my type of business.”
These aren’t content problems. They’re positioning problems. And they’re solvable - with one good story.
Real videos. Filmed in 'messy' moments. That brought real clients.
It was late. I'd just ordered a Ramly burger and had 15 minutes to kill while I waited.
So I sat in my car, scribbled a quick outline on my phone, and hit record. No script. No studio. Just me talking honestly about why solo business gets harder as it gets bigger.
Someone found that video, recognised themselves in it, booked a call - and became a client.
I lost $8,000 to a marketing coaching program that promised everything and delivered nothing.
Instead of staying quiet about it, I made a video. Told the whole story - the pitch, the red flags I ignored, the regret.
Someone watching had been through the exact same thing. They booked a call. They became a client.
Meet Your YouTube Strategist, Helmi Hasan
I'm Helmi. Malaysian. 39. Father of two. I've lived and worked in the US, UK, and Singapore - and now I run my business from Kuala Lumpur.
Before this, I spent years inside SaaS marketing - most notably at Involve Asia, the affiliate network. Then I tried the agency route. Scripted my clients' videos for them. Drained myself doing everything. And one of my clients quit because my scripts had stripped his voice.
He was right.
That's when I stopped being an agency and became a strategist. The thing that converts on YouTube is the real founder - not a polished version, not a ghostwritten one. I don't build your brand. I guide you to extract the story you're already sitting on. My job is to bring the real you out on video, so the right clients see it.
That's your superpower. I make sure people see it.
Introducing: The Stories to Clients Method™
The sustainable way to create fun & easy videos for business owners
Before a single video gets made, you help them define exactly who they're trying to attract. Not "business owners" -the specific type, with the specific pain, who would actually buy. This step exists because most people skip it and spend years building the wrong audience. You did this yourself. That's why it's first.
This is the Authority Extraction process - the core of what makes your work irreplaceable. You go into their business history and pull out the pivots, the setbacks, the client wins, the hard lessons. The stories they think are boring or too personal. You show them the goldmine they couldn't see. This is the content - not ideas pulled from thin air, but real things that already happened to them.
YouTube is just the front door. You help them set up what's behind it - a lead magnet that captures email, and an email sequence that nurtures and sells. Without this, views don't turn into revenue. This step is what converts an audience into a client list.
Only now do they film. With the right audience, the right stories, and the funnel ready, every video has a job to do. The format: five bullet points, a phone, 15 minutes. No scripts. No studio. No editor required unless they want one.
How we'd work together
One offer. One commitment. One outcome: I'll be your Right Hand for YouTube - a 6-month advisory partnership for founder-led service businesses.
I'm not an agency. I don't script. I don't edit. I don't manage your channel.
I'm the strategist in your corner
- I extract your powerful stories
- I help you be more 'you' on video
- weekly content prompts
- weekly strategy calls
- DM access to me
- thumbnail and title review on every video
- quarterly funnel audits
- You stay on camera. I do the thinking
$3,500/month
6-month minimum • Limited to 4 active clients a month.
For teams that want the full thing handled - from production to publication - I offer a Premium Done-For-You engagement at $10K+/month, by application only. Mention it on the call if that's what you're looking for.
What happens when founders stop hiding their expertise
"2 years on YouTube going nowhere - then Helmi showed me what I was missing. People are now buying my mentorship from watching a single video."
Jacob Pegs
LinkedIn Copywriting Coach
“Helmi helped me to stop my overthinking and started producing easy videos I enjoy making - to attract clients”
Neeraj Mathrani
Career Coach in Tech
"I wanted to show my unfiltered self, but overthink everything. Helmi gave me a clear path to just start"
Aditi Paul
US EB1A Immigration Coach
"I have clarity in my next steps for my YouTube journey for my Coaching Offer"
Damien Foglio
Profitable Growth Coach
“Blew up my Instagram to 10,000 followers with Helmi's 2 advices - YouTube is my next move”
Hany Farhana
Pilot who's trying to pivot into a full-time Kon Mari Consultant
"From Hiding Her Story to Sharing It: One Coaching Call Changed Everything"
Ainaa Rosli
Co-Founder GoTechUp
"Helmi Unearthed Stories I Didn't Know I Could Tell"
Adzlan Shazni
Founder - Brader Design Marketing Agency
"My Biggest Weakness Became My Superpower - I Finally Know my Niche"
Akmal Hamid
Business Development Manager
