Stop Chasing Clients. Let YouTube Bring them to You.

I'm a content strategist with 10+ years building inbound engines for personal brands, SaaS, creator businesses, and my own channels. Whether you need a content system built for your business, or need to book me as a speaker to train your marketing team or you're hiring a Head of Content - you're in the right place.

Trusted by SaaS brands, agencies, and founder-led businesses worldwide

Content Systems Designed by an Ex-Engineer

I've built content systems across three very different contexts: as a content lead inside a SaaS company - driving +15% organic traffic and +10% advertiser sign-ups - as a consultant who rebuilt the content team at one of Malaysia's largest automotive media platforms (+40% viewership), and as a solo founder who scaled to $13,500 MRR with zero paid acquisition.

Every system I teach came from solving a real problem, not from a certification. I strip it down to what actually works.

[Read my full story →]

How it Works

Every engagement starts with a call. I figure out what you need - you don't have to.

Step 1: Book a free strategy call

30 minutes. I look at your business, your channel (or lack of one), and your goals. I'll tell you honestly what's working, what's broken, and what to do next - even if the answer is "don't work with me."


Step 2: I recommend the right fit

Based on your budget, timeline, and how hands-on you want to be, I'll suggest the path that makes sense. Sometimes that's a one-time audit. Sometimes it's mentorship. Sometimes it's us building your entire YouTube engine.


Step 3: We get to work

You'll have a clear content direction, a system that compounds, and a partner who actually cares whether you get clients - not just views.

Ways I Can Help


Free Guide

This free guide helps you find your authority angle.


Work with Me

Whether you need a one-time consult, a 12-week mentorship, or a team to build your content engine for you - it starts with a call. I'll assess where you are and recommend the right level of support.


Hire Me as a Speaker

Book me to train your marketing team on YouTube content strategy, personal branding for founders, or building inbound content systems that compound.

Not sure which is right for you?

That's literally why the call exists. Let's talk.

30 minutes. No pitch. I'll tell you exactly what's broken and what to do next.