You've already lived the story your audience is searching for
I help founders and service providers turn the work they've already done into a YouTube channel that brings clients in - without performing, without grinding, without becoming a "YouTuber."
Trusted by 124+ founders and service business owners across Malaysia, the UK, and the US
You don't have a content problem. You have a story extraction problem.
Most coaches or gurus will teach you to chase viral trends, scripting with AI, thumbnails, hooks, and algorithm hacks.
That's not what clients pay me for.
Most founders I meet have already built something hard. They've sold the deal, fixed the team, lost the launch, made it back.
They just don't know which parts of that story are gold - and which parts to leave out.
That's what I do. I sit across from you, ask the right questions, and pull out the 10 stories that frames you as the person your clients want to work with.
Then we turn them into a YouTube channel that does the selling for you.
Introducing: The Stories to Clients Method™
Most YouTube advice is for creators chasing views. You're not a creator. You're a founder who happens to have a story worth telling.
Know exactly how to stand out, who you're attracting, and why they'd buy from you.
You'll get 10 video ideas from your backstory that positions you as the expert
As easy as Face Timing a friend with your phone, bullet points as your guide - done in 15 minutes.
I'll guide you with the simplest path to automate conversion of views into clients.
You don't need 100 videos. You need 10 you're excited to record.
What it looks like when a founder talks 'like a friend' - on YouTube
It was late. I'd just ordered a Ramly burger and had 15 minutes to kill while I waited.
So I sat in my car, scribbled a quick outline on my phone, and hit record. No script. No studio. Just me talking honestly about why solo business gets harder as it gets bigger.
Someone found that video, recognised themselves in it, booked a call - and became a client.
I lost $8,000 to a marketing coaching program that promised everything and delivered nothing.
Instead of staying quiet about it, I made a video. Told the whole story - the pitch, the red flags I ignored, the regret.
Someone watching had been through the exact same thing. They booked a call. They became a client.
How we can work together
SKOOL COMMUNITY
For founders ready to DIY • $47/month, cancel anytime
Self-paced training plus a community of founders extracting stories together. Cohort members also get a free 1:1 strategy call with me.
THE CONSULTING SPRINT
For founders who want it done with me in 30 days • $1,000
4 weeks, 1:1 with me. We lock your positioning, extract 10 videos worth filming, and build a clear path to your offer.
CUSTOM BUILD (DWY)
For founders who want the funnel built with them • Starts at $2,000
3 months together. We build your lead magnet, landing page, and workshop funnel - so the whole thing ships and sounds like you.
Meet Your YouTube Strategist, Helmi Hasan
I'm Helmi. Malaysian. 38. Father of two. I've lived and worked in the US, UK, and Singapore - and now I run my business from Kuala Lumpur.
Before this, I spent years inside SaaS marketing - most notably at Involve Asia, the affiliate network.
Then I tried the YouTube marketing agency route. Scripted my clients' videos for them. Drained myself doing everything. And one of my clients quit because my scripts had stripped his voice.
He was right.
That's when I stopped being an agency and became a strategist. The thing that converts on YouTube is the real founder - not a polished version, not a ghostwritten one. I don't build your brand.
I guide you to extract the story you're already sitting on. My job is to bring the real you out on video, so the right clients see it.
That's your superpower. I make sure people see it.
What happens when founders stop hiding their expertise
"2 years on YouTube going nowhere - then Helmi showed me what I was missing. People are now buying my mentorship from watching a single video."
Jacob Pegs
LinkedIn Copywriting Coach
“Helmi helped me to stop my overthinking and started producing easy videos I enjoy making - to attract clients”
Neeraj Mathrani
Career Coach in Tech
"I wanted to show my unfiltered self, but overthink everything. Helmi gave me a clear path to just start"
Aditi Paul
US EB1A Immigration Coach
"I have clarity in my next steps for my YouTube journey for my Coaching Offer"
Damien Foglio
Profitable Growth Coach
“Blew up my Instagram to 10,000 followers with Helmi's 2 advices - YouTube is my next move”
Hany Farhana
Pilot who's trying to pivot into a full-time Kon Mari Consultant
"From Hiding Her Story to Sharing It: One Coaching Call Changed Everything"
Ainaa Rosli
Co-Founder GoTechUp
"Helmi Unearthed Stories I Didn't Know I Could Tell"
Adzlan Shazni
Founder - Brader Design Marketing Agency
"My Biggest Weakness Became My Superpower - I Finally Know my Niche"
Akmal Hamid
Business Development Manager
Watch the free masterclass
30 minutes. The exact method I use to find the 10 stories worth filming inside any founder's business — and how to turn them into clients on YouTube.