3 Viral Tweets within a Week – Copywriting Case Study
A coincidence? I don’t think so.
This is 75% skill + 25% luck (algorithm).
If you’re interested to know how to write converting copy on any online platform, consider my Creator Bootcamp for Busy Professionals (CBBP).
Let’s take a look:
Tweet 1: Credit Card Fraud
Stats:
- 363k Total Views
- 1,372 Retweets
- 1,328 Bookmarks
I wrote the blog post first, followed by the YouTube video. The final distribution method is to repurpose my long-form content as a Twitter thread.
Why this tweet did well:
- Relatability: Everyone is afraid of being scammed or fraud.
- Step-by-Step: I created a guide on what to do if you are in a similar situation
- Trustworthiness: My YouTube video brings the audience behind the scenes as I try to dispute the fraudulent charges with my bank:
Tweet 2: How to Make Money Online
Stats:
- 780k views
- 1,531 retweets
- 3,582 bookmarks
Super healthy engagement & it boosted the traffic to my website by A LOT. There were at some point 63 people reading my blog post at one single time.
Most people will answer this question by saying:
- Take that money & invest in stocks, or
- Start a small business
But I went against the grain & gave them a new idea to make money without touching that RM5k.
Money or wealth is an evergreen high-interest topic. However, I backed up my POV with 2 of my experiences running projects:
- How to build a TikTok following from 0 to 1000 within 15 days.
- How I earned USD 320 from affiliate products on Involve Asia.
Tweet 3:
Stats:
- 1.5m views
- 5,598 retweets
- 1,164 bookmarks
This is a heavily debated topic in the Malaysian parenting community.
It also drove engagement to divide people in different economic class (tread carefully).
Parents who spend a lot will advocate my claims & parents who spend less want to show that they can get away with less. All driving engagement to this thread.
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