3 Viral Tweets in a Week Without Twitter Blue - Copywriting Case Study

I had 3 viral tweets in a week. Mind you that this is prior to me purchasing Twitter Blue.

A coincidence? I don’t think so.

This is 75% skill + 25% luck (algorithm).

If you’re interested to know how to write converting copy on any online platform, consider my Content Masterclass.

Let’s take a look:

Tweet 1: Credit Card Fraud

Credit Card Fraud

Haritu tiba2 MAE app cakap ada 2 transaction.

Bila saya check, RM110 membership utk company tak pernah dengar.

Dalam artikel & video ni, saya jelaskan macam mana nak:

+ detect fraudulent transactions
+ cara nak dispute pic.twitter.com/fvrKZeDdNE
— Helmi | Content Consultant (@HelmiHasan_com) April 11, 2023

English translation:

Credit Card Fraud

The other day, my MAE (a Malaysian banking app) said I had 2 transactions.

When checked, I was charged with a RM110 membership to a website I’ve never heard about.

In this article of video, I’ll share how to:

Detect fraudulent transactions

How to dispute with the bank

Stats:

372k Total Views
1,372 Retweets
1,328 Bookmarks

I wrote the blog post first, followed by the YouTube video. The final distribution method is to repurpose my long-form content as a Twitter thread.

Why this tweet did well:

Relatability: Everyone is afraid of being scammed or fraud.
Step-by-Step: I created a guide on what to do if you are in a similar situation
Trustworthiness: My YouTube video brings the audience behind the scenes as I try to dispute the fraudulent charges with my bank

Tweet 2: How to Make Money Online

I have a better idea,

why not start with something very low or without touching your RM5k?

with only your smartphone, here's how you can start making money online: pic.twitter.com/111Dgkb8U1
— Helmi | Content Consultant (@HelmiHasan_com) April 13, 2023

Stats:

780k views
1,531 retweets
3,582 bookmarks

Super healthy engagement & it boosted the traffic to my website by A LOT. There were at some point 63 people reading my blog post at one single time.

Most people will answer this question by saying:

Take that money & invest in stocks, or
Start a small business

But I went against the grain & gave them a new idea to make money without touching that RM5k.

Money or wealth is an evergreen high-interest topic. However, I backed up my POV with 2 of my experiences running projects:

How to build a TikTok following from 0 to 1000 within 15 days.
How I earned USD 320 from affiliate products on Involve Asia.

Tweet 3:

https://twitter.com/HelmiHasan_com/status/1646483840586727424

Stats:

1.5m views
5,598 retweets
1,164 bookmarks

This is a heavily debated topic in the Malaysian parenting community.

It also drove engagement to divide people into different economic classes (tread carefully).

Parents who spend a lot will advocate my claims & parents who spend less want to show that they can get away with less—all driving engagement to this thread.