A coincidence? I don’t think so.

This is 75% skill + 25% luck (algorithm).

If you’re interested to know how to write converting copy on any online platform, consider my Creator Bootcamp for Busy Professionals (CBBP).

Let’s take a look:

Tweet 1: Credit Card Fraud

Credit Card Fraud

Haritu tiba2 MAE app cakap ada 2 transaction.

Bila saya check, RM110 membership utk company tak pernah dengar.

Dalam artikel & video ni, saya jelaskan macam mana nak:

+ detect fraudulent transactions
+ cara nak dispute pic.twitter.com/fvrKZeDdNE

— Helmi Hasan (@HelmiHasan_com) April 11, 2023

Stats:

• 363k Total Views
• 1,372 Retweets
• 1,328 Bookmarks

I wrote the blog post first, followed by the YouTube video. The final distribution method is to repurpose my long-form content as a Twitter thread.

Why this tweet did well:

• Relatability: Everyone is afraid of being scammed or fraud.
• Step-by-Step: I created a guide on what to do if you are in a similar situation
• Trustworthiness: My YouTube video brings the audience behind the scenes as I try to dispute the fraudulent charges with my bank:

Tweet 2: How to Make Money Online

I have a better idea,

why not start with something very low or without touching your RM5k?

with only your smartphone, here's how you can start making money online: pic.twitter.com/111Dgkb8U1

— Helmi Hasan (@HelmiHasan_com) April 13, 2023

Stats:

• 780k views
• 1,531 retweets
• 3,582 bookmarks

Super healthy engagement & it boosted the traffic to my website by A LOT. There were at some point 63 people reading my blog post at one single time.

Most people will answer this question by saying:

1. Take that money & invest in stocks, or
2. Start a small business

But I went against the grain & gave them a new idea to make money without touching that RM5k.

Money or wealth is an evergreen high-interest topic. However, I backed up my POV with 2 of my experiences running projects:

1. How to build a TikTok following from 0 to 1000 within 15 days.
2. How I earned USD 320 from affiliate products on Involve Asia.

Tweet 3:

YES! Monthly:

Formula milk – RM 500
Diapers & wet wipes – RM250
Detergent – RM30
Nursery/maid – RM1500
Vaccine package – RM2000
Clothes/books/toys – RM???

Enjoy your single lives before deciding to commit to having children.

Share your baby's costs in the comments👇 pic.twitter.com/mnkmUjaGaM

— Helmi | Content Consultant (@HelmiHasan_com) April 13, 2023

Stats:

• 1.5m views
• 5,598 retweets
• 1,164 bookmarks

This is a heavily debated topic in the Malaysian parenting community.

It also drove engagement to divide people in different economic class (tread carefully).

Parents who spend a lot will advocate my claims & parents who spend less want to show that they can get away with less. All driving engagement to this thread.

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