Your potential audience on YouTube is evolving.
They’re tired of the same fast-paced, flashy editing videos.
And now, your audience is craving for something new.
Hi, I’m Helmi & I’m growing 2 YouTube channels of my own & also helping my clients grow theirs.
I’ve been publishing a lot of videos & experimenting using this new editing style and have seen positive results.
In this article, I’ll explain what it is and how you can easily do it too before everyone else gets to know about it
so you can pump out more quality content while spending less time & money editing your videos.
What is Retention Editing & Why Do YouTubers Use It?
To keep the average video duration high, many YouTubers had to use fast-past editing with lots of:
- Shouting dialogues
- Rapid pace
- jump cuts
- Flashy transitions
- Flashy animations
These types of editing are called ‘retention-editing’.
It’s literally jamming in as many bombastic effects to visually stimulate the viewer to stick around till the end of the video.
Over the past few years, many YouTubers (especially in the entertainment niches) started to outdo one another, and for obvious reasons, it simply works.
Until now though.
So before you decide to jump on the retention editing bandwagon, and start hiring retention video editors,
I’m going to stop you there and tell you that this is a TERRIBLE idea.
Let me show you what I mean:
The Problem with Retention Editing
Reason #1: Most YouTubers will look for an editor that can do retention editing because it’s too complicated to do on your own.
And after paying for that expensive editing, you’ll find out that your video looks exactly the same as everyone else’s.
As a digital entrepreneur, why would you spend all that money to end up blending in with everyone else?
You won’t get business opportunities by blending in.
Reason #2: Your YouTube channel is about you.
It’s a way for you to brand yourself online.
It’s where strangers get to know you, grow to like you (become your subscriber), get into your funnel & eventually do business with you.
With retention editing, you’re making it hard for the audience to connect with YOU (the subject & the star of your channel), because they’re artificially stimulated all the time.
So why would you deliberately dilute the audience’s attention away from you?
Reason #3: You’ll attract a lower attention span audience. These could be the younger crowd with not as much spending power.
If you’re subscribed to my channel, you’re most likely a business owner looking to use YouTube to promoteds your high-ticket offer.
Who can afford your offer?
Chances are it’s other business owners and they’re probably not that young, at least 25 or much older.
Would a retention editing style video resonate with this audience?
Or would it turn them off?
I’m 36 and I can’t stand high-paced videos.
I find it childish & any YouTuber who’s doing this type of editing is probably trying to mask something behind all the flashy editing.
What are you trying to hide? That you have no personality? No edge?
As the years go by, the audience (and YouTube) is changing.
They’re tired of the over-edited style videos & they want something new.
Why Your Audience (and YouTube) is Evolving
Despite living in a hyper-connected, digital world, the truth is, that most of us are craving genuine human connections.
We want genuine friendship, attention, and quality conversations.
The YouTubers who understand and satisfy this insecurity will win on YouTube and any social platform.
Let’s go over some examples of some YouTubers that don’t have overly edited videos but are crushing it on YouTube:
The New Video Style Examples
YouTuber Example 1: Lynette Adkins
She’s a lifestyle creator and her video about the secrets of content creation popped up on my suggested feed.
She’s literally talking in her house & talking in front of the camera.
She didn’t change scenes or even have any fancy editing.
She felt like a friend I never had giving me advice about content marketing (the thing I’m actively searching for).
I subbed her right after that video & have been following her journey ever since.
YouTuber Example 2: Daniel Fazio
AKA the Cold Email Wizard. This is the OG in the digital business/cold email scene.
These videos are jam-packed with value (I assume you have to pay other people to get this info) and he delivered in a way that felt natural. He even stutters in his speeches and the editor didn’t even edit it out.
Left it there raw to ‘add personality’ and it’s working! Look at the views.
If you have this level of confidence, you don’t even need a fancy thumbnail. Look at these.
YouTuber Example 3: Dina Lu
Dina’s video about ‘blowing up on YouTube’ was suggested to me.
Since I’m growing YouTube channels myself, I 100% resonated with the thumbnail & title.
Dina’s video has some editing like added B-roll, but for the most part, it’s nowhere near the typical retention editing that we talked about before.
I love her vibe. Literally, like a friend I used to have.
I subbed because I liked her vibe and wanted to follow her on her journey.
YouTuber Example 4: Creek Wrangler School.
This is the OG of unedited videos.
It’s literally an old dude in the countryside spitting out solid life advice.
100% unedited, sometimes even bad audio.
But he’s pulling in views & subs like no other.
These are really cool channels & YouTuber creators I admire.
I’ve given you how I discovered these people and also why I subbed & became their fan.
Your target audience will be going through a similar journey with your YouT
How to Get in On This New Editing Style
The best way I can explain this is that you need to make your audience feel like you’re their friend & you guys are having an intimate conversation.
Kinda like if you’re meeting up with a good friend you haven’t met in a while and you guys are catching up at a local bar or cafe.
That’s the vibe that you should aim for.
I call this the Catching Up with a Friend at a Cafe (CUFC) vibe.
I want you to always have this top of mind while recording your videos:
- Your audience wants to feel connected. You should be their friend or big brother/or sister or father/mother that they wish they had.
- They want to hear your stories, not tutorials
- They want to connect with YOU, and not your flashy editing.
What You’ll Gain from the New Editing Style
Everyone’s Catching Up with a Friend at a Cafe (CUFC) vibe will be different, because we all have different personalities.
Experiment with what works for you, where you feel so natural talking to the camera and you’ll:
- Spend less on video editing
- You’ll look unique & therefore eliminate competition
- You’ll get die-hard fans
- Effortlessly pump out more content
- You’ll enjoy creating videos and won’t feel like it’s a chore
Now you know what type of editing is in trend, your next thing to do is to make sure you have a killer thumbnail to get your videos clicks in the first place.
To know how to do that, watch this video right here.