In today’s letter, we’ll discuss a very common question about personal branding.
Should you create content with or without your face?
I get it, running an anonymous online brand is comfortable & safe.
Nobody knows you.
But if you read the above statement out loud, you’ll realize that it’s actually a problem.
Nobody knows you.
Personal branding helps you sell. A LOT.
Increasing Ad costs & AI-generated content that is better than anything you can produce on your own,
The future competition will be FIERCE.
If you’re not convinced, take a look at these popular brands vs their founders:
- Tesla has 20M followers, but Elon Musk has 144M
- Microsoft has 13M followers, but Bill Gates has 62M
- Apple has 9M followers, but Tim Cook has 14M.
I think you see the pattern & my point here.
People follow people. Not a logo.
Also, when people like your online persona, they’ll follow you wherever you are.
Rendering algorithms irrelevant to your growth.
Only faceless brands worry about algorithms.
So, if there’s an easy way to do things, why pick the harder route?
Coffee & networking
In fact, this is how building my personal brand helped me grow online:
Over the years, creating valuable content for free & sharing my online growth journey has proven to build up my online following.
I realized that more prominent people in my niche started to follow me, including people I idolize.
I figured out what topics make them tick, then create content they’d like.
When they RT or comment on my stuff a few times, all I have to do is to send them a thoughtful DM.
From there, I usually ask them out for coffee.
There’s a special way to DM people to get them to say YES.
These guys end up being proper friends, clients,s or business ventures.
That’s the power of personal branding & digital networking.
Do you think they want to hang out with me if I was a faceless brand?
Don’t waste your time figuring it out on your own
Growing online is tough & the journey can be very lonely.
How would you feel if you can transform from:
- Not knowing what to do, to having a crystal clear branding & content strategy.
- Can’t pick a niche, to have a clear niche that you’re happy with.
- Always running out of content ideas to unlimited content ideas.
- Don’t know how to shoot short videos for a TikTok rising star
- No online income to several online income sources.
- BONUS: From a nobody to a somebody (magnetic personal brand module).
- BONUS: From nobody wants to network with you to influential people in your niche saying YES.
Unlike other courses where they only focus on 1 thing or platform like copywriting, Twitter, YouTube, or TikTok, I teach you a holistic approach to content creation.
Save YEARS from trial & error to grow & monetize your personal brand online with my Content Masterclass.
Learn to Grow & Monetize Your Personal Influence
- Gain followers & influence online
- Earn income online, and
- Materialize your ideal life,
You can achieve all the above with the Content Masterclass:
I teach all I know to get me to this point to grow your brand & monetize online through magnetic content. Here are some student testimonials:
Check it out here: