How it All Started

Hi, I’m Helmi. I’m from Kuala Lumpur, Malaysia. I graduated with a Mechanical Engineering Degree from the University of Wisconsin-Madison, USA, in 2010.

I started my career as a Design Engineer for the Oil & Gas industry in Singapore in 2010. 

Unfortunately, due to the oil crisis in 2014, I was laid off twice within 6 months. So I had to return to Kuala Lumpur & rented my Malaysian properties on Airbnb to help pay for my mortgages.

That little venture quickly turned into a full-time gig where I managed 10 studio units in Bukit Bintang.

I received excellent reviews & awards online from Airbnb, Hotels.com & Booking.com & here are some of my memorable selfies with my international Airbnb guests:

In 2020, the global pandemic murdered my hospitality business & I was experimenting with new business ideas, such as opening a car wash

But my lack of marketing skills will doom any new business venture I plan to launch.

Bills still need to be paid, so I applied for a digital marketing position (the only job hiring during the pandemic) with Involve Asia, an affiliate marketing company. 

My task was to handle all marketing content on their website. From there, I picked up tonnes of Digital Marketing skills such as:

  • Technical SEO
  • WordPress design
  • UI/UX
  • Content strategy
  • Creating online courses
  • Managing writers

I share my digital marketing & financial learnings on this blog & YouTube channel.

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