What I Do
Hi, I’m Helmi, a Digital Content Creator & Online Educator.
I teach content creators & online businesses to monetize their brands through content marketing.
YouTube | Blog | Newsletter | Courses
How it All Started
Hi, I’m Helmi. I’m from Kuala Lumpur, Malaysia. I graduated with a Mechanical Engineering Degree from the University of Wisconsin-Madison, USA, in 2010.
I started my career as a Design Engineer for the Oil & Gas industry in Singapore in 2010.
Unfortunately, due to the oil crisis in 2014, I was laid off twice within 6 months. So I had to return to Kuala Lumpur & rented my Malaysian properties on Airbnb to help pay for my mortgages.
That little venture quickly turned into a full-time gig where I managed 10 studio units in Bukit Bintang.
I received excellent reviews & awards online from Airbnb, Hotels.com & Booking.com & here are some of my memorable selfies with my international Airbnb guests:
In 2020, the global pandemic murdered my hospitality business & I was experimenting with new business ideas, such as opening a car wash.
But my lack of marketing skills will doom any new business venture I plan to launch.
Bills still need to be paid, so I applied for a digital marketing position (the only job hiring during the pandemic) with Involve Asia, an affiliate marketing company.
My task was to handle all marketing content on their website. From there, I picked up tonnes of Digital Marketing skills such as:
- Technical SEO
- WordPress design
- Content strategy
- Creating online courses
- Managing writers
I share my digital marketing & financial learnings on this blog & YouTube channel.
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