How it All Started

Hi, I’m Helmi. I’m from Kuala Lumpur, Malaysia. I graduated with a Mechanical Engineering Degree from the University of Wisconsin-Madison, USA, in 2010. I started my career as a Design Engineer for the Oil & Gas industry in Singapore in 2010. 

Unfortunately, due to the oil crisis in 2014, I was laid off twice within 6 months. So I had to return to Kuala Lumpur & rented my Malaysian properties on Airbnb to help pay for my mortgages. That little venture quickly turned into a full-time gig where I managed 10 studio units in Bukit Bintang. I received excellent reviews & awards online from Airbnb, Hotels.com & Booking.com.

In 2020, the global pandemic murdered my hospitality business & I was experimenting with new business ideas, such as opening a car wash

But my lack of digital marketing skills will doom any new business venture I plan to launch.

Bills still need to be paid, so I applied for a digital marketing position (the only job hiring during the pandemic) with Involve Asia, an affiliate marketing company. 

My task was to handle all marketing content on their website. From there, I picked up tonnes of Digital Marketing skills such as technical SEO, WordPress design, UI/UX, content strategy & managing writers.

I share my digital marketing & financial learnings on this blog & YouTube channel.

Interested in working together? Click below to see how: