How it All Started

Hi, I’m Helmi. I graduated with a Mechanical Engineering Degree from the University of Wisconsin-Madison, USA, in 2010. I started my career as a Design Engineer for the Oil & Gas industry in Singapore in 2010. 

Unfortunately, due to the oil crisis in 2014, I was laid off twice within 6 months. So I had to return to Kuala Lumpur & rented my Malaysian properties on Airbnb to help pay for my mortgages. That little venture quickly turned into a full-time gig where I managed 10 studio units in Bukit Bintang. I received excellent reviews & awards online from Airbnb, Hotels.com & Booking.com.

2020, the global pandemic murdered my hospitality business & I used the marketing skills I picked up to apply for a digital marketing position (the only job hiring during the pandemic) with Involve Asia, an affiliate marketing network company.

I currently am the content lead at Involve Asia, where I am in charge of all website & content. The most recent project that I am leading is to create affiliate marketing courses to increase the affiliate income of our Partners.