62% of social media users trust influencers more than celebrities: Report from yougov.co.uk

1. People are tired of mainstream ads.
2. People crave connections with other human beings. 

Through the bond influencers build through their content, people consider influencer recommendations as close to a friend’s.

Think about it, most of us don’t watch TV, listen to the radio or read the newspaper anymore (where traditional ads run).

What do most of us do before we buy a product? That’s right, we Google & watch YouTube reviews from your favorite influencer.

Big faceless brands lack that personal connection, which is why they are all doing content to compete with Influencers.

But between you & me, faceless brands won’t stand a chance over a powerful personal brand, which this course will be helping you build in the ‘personal brand’ module.