The lesson that cost me two years
They hire me because I figured out what most content teams miss: who the video is actually for.
I learned it the expensive way. I spent two years building 9,000 subscribers on my first channel. Not one of them bought. The platform wasn't broken — my audience discipline was. I was making videos that pulled the wrong crowd.
When I fixed that, everything changed. A 200-view video booked a client. A video about a business mistake I was embarrassed to admit booked another — an $8,000 sale. Not from going viral. From the right story landing in front of the right person.
Tutorials get views. Stories get clients.
How I got here
Laid off from my engineering job in oil & gas. I flew home to Malaysia with a mortgage to pay and no paycheck coming in.
Out of desperation, I listed my apartment on Airbnb. Digital nomads doing visa runs from Bali loved it. So I rented my neighbours' units and sublet them too — 1 to 10 apartments in three years. That's where I taught myself to market: my own website, SEO, YouTube.
The world stopped. I shut the business down and went looking for a remote job. The one thing that saved me? I'd documented everything on YouTube. That first channel hit 9,000 subscribers — and that proof of work landed me a content role at a SaaS company.
Two years there, I built their organic engine: +75% traffic, +10% advertiser sign-ups. No ads. All content.
So I started my own agency and launched a second channel — this time documenting how founders get clients from YouTube. It pulled a completely different crowd: founders running real businesses. We hit $12,500 in a single month with a team of three. And I hated every day of it. So I shut that down too.
Every business I ever built was won by the honest, low-view stories — never the polished, viral ones. That's the whole method now.
Who this is for
You're a skincare founder. A coach. A therapist. A fractional CFO. An ex-doctor, an ex-lawyer, an ex-engineer like me. You've got the expertise. You've got clients. You've just never found a way to be visible that doesn't feel cringey, exhausting, or fake.
Fast facts
Organic traffic and +10% advertiser sign-ups at a B2B SaaS platform — no paid media.
Built from scratch (9K + 4.6K subscribers) — every one grown organically.
Founders and content leaders coached and consulted.
In content strategy — across automotive media, SaaS, and my own businesses.
Zero cold DMs, zero ad spend. Every client and opportunity has been inbound.
Burned on YouTube growth coaching before I reverse-engineered what actually works.
I don't take on many people at once, and I'll tell you straight if we're not a fit. If you want to build this with me, let's talk. If you're not there yet, start free.