About Helmi
I'm not a creator. I'm a founder who learned how to tell the truth on camera.
And now I help other founders do the same.
People don’t hire me because I know YouTube
They hire me because I figured out what most content teams miss: who the video is actually for.
I learned this the expensive way. I spent two years building 9,000 subscribers on my first channel. None of them bought.
The problem wasn't the platform. It was audience discipline - I was making videos that attracted the wrong audience.
When I fixed that, everything changed. A 200-view video booked a client. A video about my business mistake booked another that resulted in a $8,000 sale. Not from virality.
From the right story landing in front of the right person.
That's the work I bring to scaling teams now - the audience discipline, story extraction, and commercial thinking that turns YouTube from a content chore into a pipeline asset.
How I got here
In 2014, I was laid off from my engineering job in the oil & gas industry. I had to return home to Malaysia and I had a mortgage that need to be paid, without an income.
So I listed my apartment out on Airbnb and surprisingly, it was a hit with Digital Nomads doing visa runs from Bali.
I expanded by renting my neighbors apartments & sublet it on Airbnb. From 1 to 10 units within 3 years. This is where I learned how to market my business by building my own website, doing SEO & promoting via YouTube.
2020 came and the world grind to a halt. I had to shut the business down. I had to look for a remote job.
Luckily, I documented everything I knew on YouTube. My first channel hit 9,000 subscribers. Because of my proof of content, I got a remote job at an affiliate SaaS platform as a content marketer.
Over the next 2 years, I built their organic engine into +75% traffic and +10% advertiser sign-ups - no paid media, all content.
Out of that, I started a small agency - helping other businesses with SEO and YouTube marketing. I launched my second channel, documenting what I know about getting clients from YouTube, attracted a better audience: founders running real businesses.
Made my first $12,500 in a single month as an agency team of 3. But hated every day of it and shut it down.
35–50 service business founders - but Invisible online
You're a skincare founder. A coach. A therapist. A fractional CFO. An ex-doctor, an ex-lawyer, an ex-engineer like me. You've got expertise. You've got clients. You've just never found a way to be visible that doesn't feel cringey - or exhausting - or fake.
I don't work with beginners. I don't work with creators chasing views. I don't work with people who want to be YouTubers. If that's you, there are better coaches.
If that's not you - if you're an expert who needs to be findable - you're in the right place.
Fast Facts
- B2B SaaS platform: +75% organic traffic, +10% advertiser sign-ups — no paid media
- $13,000 MRR scaled from zero through content and consulting alone
- 10+ years in content strategy — every channel grown organically
- 104+ founders and content leaders consulted and coached
- 60% email open rate / 15% CTR on flagship campaigns - built on trust, not volume
- 0 cold DMs sent & $0 ad spend. Every client and opportunity has been inbound
Want to see what your channel could look like?
Watch the free 30-minute masterclass. I find stories in three real founders' lives — a skincare scientist, a coach, and an ex-doctor-turned-insurance-agent — and show you the exact pattern so you can apply it to yourself.